Solid Marketing Principles Also Apply to Promoting Online Education — Part #2

Leading the Learning Revolution

The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

“If you are an excellent teacher… you have the makings of an excellent marketer, and vice versa”

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Business Models

Select a sound business model for your educational products and services enterprise. Your model should cover various options for creating and sustaining revenue. Popular business models for educational enterprises include:

• “The P² community model” — Use this model to teach basic skills that always need updating. P stands for “purpose × passion,” the base prime for educational activity with ongoing renewals. Your online community needs both purpose and passion in order to coalesce. Take the A-List Blogging Bootcamp established by Leo Babauta. It offers an Internet course that teaches people how to become power bloggers. Another is the Sci-Mind initiative, which incorporates “self-paced learning content” supplemented by expert assistance and peer-to-peer learning.
• “The flipped model” — Educational entrepreneurs use this model to offer…