Solid Marketing Principles Also Apply to Promoting Online Education — Part #1

Leading the Learning Revolution

The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

“Learning providers must be prepared to take some risks, make some leaps, to lead their learners to new and better places.”

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“Knowledge Economy”

Change is the one reliable constant in today’s knowledge economy. The nature of work is in a perpetual state of rapid transformation. Working people must keep acquiring both new information and expertise continually to stay competitive and employable. This is as true for creative leaders whose work demands solid critical thinking as it is for all of their employees.

Contemporary industry will bypass those who fall out of date, but perpetual self-improvement requires a high degree self-discipline and self-directedness. All workers must assume personal responsibility for enhancing their skills and developing their education. As everyone acknowledges and adjusts to the knowledge economy, it is mutating into a “learning economy.”