How to Use the 12.5 Principles of “Sales Greatness” — Part #1

Use 12.5 Basic Principles to Become a Sales Superstar

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Find something that you love, find something that you can believe in, find an environment that’s fun, and people you can respect, and jump in with both feet.

Why People Buy

To be successful in sales, you must learn why people purchase products and services. The answer to this vital question is far more important than learning the answer to another: “How do I sell?” People buy for numerous reasons. Here are some of the most common:

• I have a high opinion of my sales representative.
• I have faith and confidence in my sales representative.
• I know exactly what I am buying and precisely why.
• I feel comfortable with the price.
• I think the product or service offers true value.
• I think it will enhance our productivity and increase our profits.

Prospects must first believe in (and like) the messenger, or the message has no credibility.