How to Lead, Motivate, and Stay Ahead of the Game — Part #1

How to set measurable sales goals

Sales managers find, recruit, hire, lead, and praise or fire salespeople and they sell an internal sales culture.

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The New Sales Manager

The sales manager’s job is to lead. People often rise to the rank of sales manager from a successful career in sales. But the skills required to sell are very different from the skills required to be a leader and manage a sales force. A few of the differences are:

“Salespeople must be customer-focused, and sales managers must be people-focused.”

• Salespeople have a customer focus; sales managers have a company focus.
• Salespeople are independent individuals who often love the spotlight; sales managers must work through others and stay in the background.
• Salespeople are talkers; sales managers are listeners.
• Salespeople take direction; sales managers give direction.

The sales manager’s job is to help the salespeople focus on their jobs. Your most important skills are people skills. Moreover, successful sales managers look to the future, not the past. They view every issue from several perspectives and…