BECOMING A GREAT COMMUNICATOR
YOUR GOAL AS A SPEAKER
Now that you know what it takes to become a 6-Figure Speaker, you’re going to learn how to become a great communicator. You’ll learn the one job your speech has, how to overcome the fear of public speaking, and how to make the perfect presentation so that your audience and hosts beg you for more
Your goal as a speaker is simple. It’s to impel, influence, and persuade the audience to perform a specific action that would not have taken place in your absence. That is your objective as a speaker.
For example, in Ancient Greece, when Demosthenes spoke, people commented, “What a fine speaker he is.”
But when Alcibiades spoke, they took up arms and said, “Let us march!” Your job is to do the latter. Your audience should think, feel, and act differently as a direct result of your speech. Your job is to motivate them to “march!”
The good news is that this is something you can learn. If you can type on a keyboard, operate a microwave oven, or use a cell phone, then you can learn to become an effective speaker and motivate your audience to take action.
Your Speech Has A Job To Do
One way to do this is to remember what Peggy Noonan, speechwriter for Ronald Reagan once said:
“Every speech has a job to do.”
Your speech has one job, one objective, and you have to get clear on it.
Before you speak, start with the end in mind. What do you want your talk to accomplish?
Something I use is the “objective question” to guide how I plan my talks. It goes like this: If they interviewed people after my talk and asked them, ‘What did you get from this speech and what are you going to do differently as a result?’ what would I want them to say?
Once you have the answer, plan and prepare your speech so that everything, from the opening to the closing remarks, is aimed at achieving this goal.
You can also use this question with your clients. Ask them what they want the audience to feel, think, and act after you’ve delivered your talk. This will not only help you to motivate the audience to the desired result but will also ensure you are delivering what your clients want, increasing your chances of being booked again.
Next, you’ll learn how to overcome the major obstacle that stops most people from succeeding in public speaking.
Summary
- Your audience should feel and act differently after your speech.
- Every speech has a job to do.
- Ask yourself and your hosts the objective question: What do you want the audience to get from this speech, and what do you want them to do differently as a result of the speech?
